Expert Interview: Lance Miller

About a month ago, we posted an expert interview on Steve Rhea, who owns and operates AMJ Spectacular Events in the Chicago area. We had a great response to that post, so we reached out to Lance Miller, who has experienced great success and wants to help others achieve their goals in this business.

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SEO Update – Opportunity or Risk?

A very common marketing strategy in the inflatable and party rental industry is to invest considerable time and money into improving your website’s SEO (search engine optimization). Companies spend thousands (or tens of thousands!) of dollars and/or countless hours optimizing their site, building out content and encouraging appropriate backlinks that signal to search engines that their site is highly relevant for the keywords they want to rank well for.

What you may not know is that many websites are now falling in rank, and many are jumping in rank, because of a recent Google update.

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Expert Interview: Stephen Rhea

This past Tuesday and Wednesday, I had the great opportunity to travel to Chicago to spend some time with Stephen Rhea. Steve owns a party rental company that is a major player in a major market, and has built his business from the ground up.

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What is a Lead Worth to You?

Running a business without paying close attention to its metrics is a recipe for failure. Businesses fail all the time, and I don’t want yours to be one of them.

One of the most important metrics to know and constantly focus on improving is your average lead value. This article will discuss what average lead value is, how to identify it for your business, and what to do about it once you know what it is.

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New Lead Capture Service: Initial Pilot Results

A couple of weeks ago, I announced a newly discovered technology that could help inflatable and party rental businesses generate qualified leads easier than ever before.

You may remember I was pretty excited about it. I hope I didn’t come across like I was hyping it up, but I was truly excited about getting some of you involved in testing the technology.

And it looks like that excitement was well deserved… the initial results are in.

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The New Must-Have Lead Capture Service in the Inflatable Rental Business

This new technology is so simple, but so powerful… and it’s something that can help you right away… I can’t wait to show you what it is.

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Inflatable and Party Rental Industry’s Biggest Challenges (pt 2)

You spoke, we listened. Our recent survey revealed four main areas of challenge and concern among business owners in the inflatable and party rental industry. The first post revealed two of the top categories and in this post you’ll find the remaining two, along with examples of people’s comments.

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Inflatable and Party Rental Industry’s Biggest Challenges (pt 1)

You spoke, we listened. Our recent survey revealed some top areas of challenge and concern among business owners in the inflatable and party rental industry. In this post, you’ll find two of those top themes (in no particular order), and some examples of people’s comments.

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Announcing Inflatable Academy

Since you’re reading this, I bet you’re at least somewhat curious about what we’re doing with Inflatable Academy. Who are we? What are we planning? And why? This post will answer those questions…

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