I have a strong click through rate… now what?

As we talked about in a previous article, CTR is only the beginning of the journey of optimizing an AdWords account.

In this article we will share what metrics to focus on next and why they are important. In future articles, we’ll take deeper dives and discuss these metrics in greater detail.

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Why Your Search Rank May Not Be What You Think It Is

More than half of all clicks go to the top 3 organic search results. Think about that. You need to be in the top three. If you’re not in the top three, search engine optimization (SEO) should be high on your marketing priority list. That way, when people are searching for what you offer, you’ll…

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Click-Through-Rate: What is it and why does it matter?

Success in AdWords most often comes down to how well your account manager plays the algebra game. Yes, that nasty word “algebra”. Success with many of Google’s products, like paid search and organic search, depends on analyzing and balancing the MANY variables that Google calculates, and consistently managing those variables to optimize performance.

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What’s the Hype with Remarketing?

There’s been a lot of noise in the PPC advertising world lately about the concept of remarketing. So you may be wondering… what is it, is it important, and how do I do it for my inflatable or party rental business? That’s exactly what this article is all about.

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Is AdWords Right for Your Inflatables Business?

There are simply too many ways to promote your inflatable rental business these days. How do you know which tactics to use? In this post, we’ll talk about the benefits of AdWords as a proven tactic, with many benefits over other methods to promote your inflatable or party rental business.

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