AdWords Top Performing Keywords in the Party Rental Industry

google-adwords

We recently did a review of our top performing keywords for dozens of our AdWords Formula clients over the last 12 months. These are the keywords that people use to research or find inflatable and party rentals on Google. Performance was measured based on conversion metrics like cost per conversion and conversion rate. So what…

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AdWords or Facebook Ads?

Every business needs to figure out how to market themselves. And it’s no different in the party rental industry. The real question is, which strategy is right for you? At Inflatable Academy, we’re asked quite a bit which marketing strategy will provide the best bang for the buck (ROI). And many times, even though AdWords…

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Marketing is SIMPLE

Marketing is Simple

Marketing is simple. Too often, business owners make it way more complex than it really needs to be. The fact is, it boils down to three specific things: The first thing is getting attention. Getting Attention How do you get attention? Well, there are a ton of free and paid ways to get people’s attention.…

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Should I Invest in Inventory or Marketing?

Many business owners ask “should I buy more inflatables or invest in marketing?”. Buying an inflatable increases your capacity. Marketing increases demand, or more precisely, increases the frequency that the market demand will find and choose you. The instinct is to buy more inflatables, because it can seem more tangible. But it’s important to understand…

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Updates to Website in a Box – June 17, 2016

Our website in a box service is now more powerful and higher converting than ever before.

Updates include: category page enhancements; showing any text you choose before your prices; allowing your visitors to provide their contact info to see prices instantly online (get 4X more optins!); and an enhancement to our quote request feature.

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I have a strong click through rate… now what?

As we talked about in a previous article, CTR is only the beginning of the journey of optimizing an AdWords account.

In this article we will share what metrics to focus on next and why they are important. In future articles, we’ll take deeper dives and discuss these metrics in greater detail.

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Why Your Search Rank May Not Be What You Think It Is

More than half of all clicks go to the top 3 organic search results. Think about that. You need to be in the top three. If you’re not in the top three, search engine optimization (SEO) should be high on your marketing priority list. That way, when people are searching for what you offer, you’ll…

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Click-Through-Rate: What is it and why does it matter?

Success in AdWords most often comes down to how well your account manager plays the algebra game. Yes, that nasty word “algebra”. Success with many of Google’s products, like paid search and organic search, depends on analyzing and balancing the MANY variables that Google calculates, and consistently managing those variables to optimize performance.

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AdWords Formula – What’s new and upcoming

AdWords Formula

Now that we’ve achieved the results we have, and proved out the concept of the AdWords Formula service (even before the season got into high gear), I’d like to share a bit about what’s planned.

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What’s the Hype with Remarketing?

There’s been a lot of noise in the PPC advertising world lately about the concept of remarketing. So you may be wondering… what is it, is it important, and how do I do it for my inflatable or party rental business? That’s exactly what this article is all about.

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