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This Could be Huge

I really don’t like hype, or using hype, but I’m really excited about this.

We’ve discovered a new technology that is so simple, but so powerful… and it’s something that can help you right away… I can’t wait to show you what it is.

Inflatable Academy is building a service to offer this new technology to the inflatable rental industry, so you too can take advantage of it now to support your success in April 2015 and beyond.

We didn’t plan for this. Our focus has been on developing the training that the community asked for. And while we’re doing that, we discovered this new technology and it’s just such an obvious “hit” that we had to jump on it. After all, Inflatable Academy exists to help you build your inflatable rental business, not necessarily through any specific teaching.

So, we’re ready to start testing this service and we’re looking for a few volunteers to implement it (for free) and provide feedback, use cases and testimonials.

We are accepting ten volunteers, and two spots are already taken…

To help you decide whether this might be something you’re interested in, the following marketing concept is important to understand.

Lead Before the Need

I gotta say… I see a lot of business owners in this industry focused on showing up first in search results, and using their site as a brochure.

Here’s the problem with that… and the business owners going after the bigger clients will understand this…

Leads convert into customers more often after they’ve been nurtured.

Think of it this way… a mom is looking for a bounce house for her son’s birthday party. She runs a search on Google, and ends up clicking through and researching the first 5 results to check out what they have to offer. Let’s say your inflatable rental business is one of those.

So who wins the business?

The company that can either build the most trust with a first impression (through high search results, website design and content, inventory options, etc), or the one with the lowest price. That may or may not be you – let’s call it a 1 in 5 chance (20%).

Many of you cited price as a major challenge in the industry – “how do I compete with the lowballer down the street?”

Well guess what… What if one of those companies (YOU) had gotten in front of that potential buyer months earlier? What if you offered something of no tangible cost to you, but of value to that prospect and it became the seed of a prospect relationship? What if you then used email to nurture a relationship with that prospect, adding value to their lives in the form of education or entertainment over the next few months?

When that potential customer thinks about getting a bounce house for her son’s birthday party, who do you think she is going to think of?

That’s right… YOU.

You captured the lead before she had a need. You leveraged that attention to develop a prospect relationship. She likes and trusts you now.

Instead of searching on Google when she needs an inflatable for her son’s birthday party, her default choice will be YOU. When she reserves her event, she’ll trust you more when you recommend an upsell or cross-sell.

Even if you offer your product for a higher price than the guy down the street, you have already established a relationship with that customer, and built up a sense of likeability, trust, maybe some community, social proof, authority, reciprocity, etc, etc.. all through an intentional prospect nurturing email campaign.

Sounds like a lot, but it’s not… and we’re going to help.

We’re going to help you with converting interest into relevant leads, leads into customers, and customers into raving fans. Then business growth becomes pretty much inevitable.

This technology will help you with the first piece… converting interest into relevant leads. And our service can help you get more leads on your list easier than ever before.

How to Get Involved

As I mentioned before… we are accepting ten volunteers, and two spots are already taken…

To “raise your hand” and tell me that you’re interested in learning what this technology is and that you’re willing to try something that no one else is doing, just post a comment below. Just tell me “I’m in!” and include your name, company name, city and state.

DEADLINE: TOMORROW (FRIDAY 3/27) at 7:00 pm PST, I will randomly select participants for the remaining 8 spots from the list of people who express interest in the comments below. Then I’ll reply to your comment which will send you a notification, I’ll explain the service, and get you set up to capture more leads than ever before.

If you’re reading this after the deadline…

There will be another test phase, likely with more spots available. Those spots will go to those that express interest NOW. So let me know if you’re interested, even if it’s after this deadline, and I’ll look forward to supporting your success.

Again, just add a comment and tell me “I’m in!” and include your name, company name, city and state.

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