Didn’t Make the Sale? It Probably Came Down to Trust

When your prospect considers buying from you, they are assessing whether they:

  1. Trust that your product or service will fill the need and is in the customer’s best interests.
  2. Trust that you will provide the quality or results that the customer expects.
  3. Trust that they couldn’t get the same customer experience somewhere else for a lower price.

This article will talk about the power of trust and how to build it with your customers so you make more sales and price for maximum profit.

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SEO Update – Opportunity or Risk?

A very common marketing strategy in the inflatable and party rental industry is to invest considerable time and money into improving your website’s SEO (search engine optimization). Companies spend thousands (or tens of thousands!) of dollars and/or countless hours optimizing their site, building out content and encouraging appropriate backlinks that signal to search engines that their site is highly relevant for the keywords they want to rank well for.

What you may not know is that many websites are now falling in rank, and many are jumping in rank, because of a recent Google update.

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What is a Lead Worth to You?

Running a business without paying close attention to its metrics is a recipe for failure. Businesses fail all the time, and I don’t want yours to be one of them.

One of the most important metrics to know and constantly focus on improving is your average lead value. This article will discuss what average lead value is, how to identify it for your business, and what to do about it once you know what it is.

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New Lead Capture Service: Initial Pilot Results

A couple of weeks ago, I announced a newly discovered technology that could help inflatable and party rental businesses generate qualified leads easier than ever before.

You may remember I was pretty excited about it. I hope I didn’t come across like I was hyping it up, but I was truly excited about getting some of you involved in testing the technology.

And it looks like that excitement was well deserved… the initial results are in.

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The New Must-Have Lead Capture Service in the Inflatable Rental Business

This new technology is so simple, but so powerful… and it’s something that can help you right away… I can’t wait to show you what it is.

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