Is AdWords Right for Your Inflatables Business?

There are simply too many ways to promote your inflatable rental business these days. How do you know which tactics to use? In this post, we’ll talk about the benefits of AdWords as a proven tactic, with many benefits over other methods to promote your inflatable or party rental business.

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Business Owner Spotlight: Ed Mahoney of Bounce For Fun

Today’s Business Owner Spotlight is of one of Inflatable Academy’s founding Partners Program members. Ed has a built a strong inflatable rental business and has a great approach and a heart to help others.

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Business Owner Spotlight: John Nettleton of Monkey Moe’s

Today’s Business Owner Spotlight is of one of Inflatable Academy’s founding Partners Program members. John has a great attitude toward business, collaboration and the success mindset.

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Didn’t Make the Sale? It Probably Came Down to Trust

When your prospect considers buying from you, they are assessing whether they:

  1. Trust that your product or service will fill the need and is in the customer’s best interests.
  2. Trust that you will provide the quality or results that the customer expects.
  3. Trust that they couldn’t get the same customer experience somewhere else for a lower price.

This article will talk about the power of trust and how to build it with your customers so you make more sales and price for maximum profit.

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Business Owner Spotlight: John Bennett of Façade Theme Party

Today, we’re starting a new series on the blog focused on business owners in the industry. This first post of the series is of one of Inflatable Academy’s strongest advocates. A guy that really has the right attitude toward business, collaboration and the success mindset. John Bennett was the first member of the Inflatable Academy…

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Expert Interview: Lance Miller

About a month ago, we posted an expert interview on Steve Rhea, who owns and operates AMJ Spectacular Events in the Chicago area. We had a great response to that post, so we reached out to Lance Miller, who has experienced great success and wants to help others achieve their goals in this business.

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SEO Update – Opportunity or Risk?

A very common marketing strategy in the inflatable and party rental industry is to invest considerable time and money into improving your website’s SEO (search engine optimization). Companies spend thousands (or tens of thousands!) of dollars and/or countless hours optimizing their site, building out content and encouraging appropriate backlinks that signal to search engines that their site is highly relevant for the keywords they want to rank well for.

What you may not know is that many websites are now falling in rank, and many are jumping in rank, because of a recent Google update.

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Expert Interview: Stephen Rhea

This past Tuesday and Wednesday, I had the great opportunity to travel to Chicago to spend some time with Stephen Rhea. Steve owns a party rental company that is a major player in a major market, and has built his business from the ground up.

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What is a Lead Worth to You?

Running a business without paying close attention to its metrics is a recipe for failure. Businesses fail all the time, and I don’t want yours to be one of them.

One of the most important metrics to know and constantly focus on improving is your average lead value. This article will discuss what average lead value is, how to identify it for your business, and what to do about it once you know what it is.

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New Lead Capture Service: Initial Pilot Results

A couple of weeks ago, I announced a newly discovered technology that could help inflatable and party rental businesses generate qualified leads easier than ever before.

You may remember I was pretty excited about it. I hope I didn’t come across like I was hyping it up, but I was truly excited about getting some of you involved in testing the technology.

And it looks like that excitement was well deserved… the initial results are in.

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