AdWords Top Performing Keywords in the Party Rental Industry


We recently did a review of our top performing keywords for dozens of our AdWords Formula clients over the last 12 months. These are the keywords that people use to research or find inflatable and party rentals on Google. Performance was measured based on conversion metrics like cost per conversion and conversion rate. So what…

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AdWords or Facebook Ads?

Every business needs to figure out how to market themselves. And it’s no different in the party rental industry. The real question is, which strategy is right for you? At Inflatable Academy, we’re asked quite a bit which marketing strategy will provide the best bang for the buck (ROI). And many times, even though AdWords…

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Marketing is SIMPLE

Marketing is Simple

Marketing is simple. Too often, business owners make it way more complex than it really needs to be. The fact is, it boils down to three specific things: The first thing is getting attention. Getting Attention How do you get attention? Well, there are a ton of free and paid ways to get people’s attention.…

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Should I Invest in Inventory or Marketing?

Many business owners ask “should I buy more inflatables or invest in marketing?”. Buying an inflatable increases your capacity. Marketing increases demand, or more precisely, increases the frequency that the market demand will find and choose you. The instinct is to buy more inflatables, because it can seem more tangible. But it’s important to understand…

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I have a strong click through rate… now what?

As we talked about in a previous article, CTR is only the beginning of the journey of optimizing an AdWords account.

In this article we will share what metrics to focus on next and why they are important. In future articles, we’ll take deeper dives and discuss these metrics in greater detail.

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Click-Through-Rate: What is it and why does it matter?

Success in AdWords most often comes down to how well your account manager plays the algebra game. Yes, that nasty word “algebra”. Success with many of Google’s products, like paid search and organic search, depends on analyzing and balancing the MANY variables that Google calculates, and consistently managing those variables to optimize performance.

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AdWords Formula – What’s new and upcoming

AdWords Formula

Now that we’ve achieved the results we have, and proved out the concept of the AdWords Formula service (even before the season got into high gear), I’d like to share a bit about what’s planned.

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What’s the Hype with Remarketing?

There’s been a lot of noise in the PPC advertising world lately about the concept of remarketing. So you may be wondering… what is it, is it important, and how do I do it for my inflatable or party rental business? That’s exactly what this article is all about.

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Is AdWords Right for Your Inflatables Business?

There are simply too many ways to promote your inflatable rental business these days. How do you know which tactics to use? In this post, we’ll talk about the benefits of AdWords as a proven tactic, with many benefits over other methods to promote your inflatable or party rental business.

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